Security and privacy

Security and privacy

Personalized advice

We’d love to get to know you better. This way, we can give you personalized advice. We’ll explain how we do this below.

When you’re logged in to My Coolblue, we recognize you as a unique visitor and we keep track of data regarding your behavior on our website. Think of page views, zooming in on products or clicking on links.

This way, we can analyze your reading behavior on our website, which fits your personal goals. We link your reading behavior to your My Coolblue account and your purchase details. We save this combination centrally, so we can analyze everything properly.

We use this data to personalize our ads and emails. We make sure we show as many useful ads as possible on our website, or on third party websites. That’s how we prevent ads which are unrelated to what you want. We already know you prefer Nespresso over Senseo, so we won’t waste your time with the wrong coffee pods.

We also use your data to give you tailored advice per email. You’ll find more information on this in “Newsletter & email”. We handle your data with care, and in case we involve third parties, we make sure they do the same. Pinky promise.

We also use cookies to get to know you better. If you’d rather not want that, then have a look at our cookie page. By deleting cookies, we won’t be able to recognize you anymore as a unique visitor. This also means we can’t show you anymore personalized ads. You could come across generic ads. Social media pages can for example show you ads based on historical data.

We recommend you to read the privacy policies of these parties, for more information how you can adjust these settings.

Want to know more?

Do you want to know more, for example where your data is stored or who has access to your data? You can read more here.

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