Coolblue.

Real, unconventional Coolbluers. We're proud of them. That's why we show them off in our commercials and on our websites. Exactly the way they are. Unconventionality means that Coolbluers can be themselves and dare to be just that, whether that's introverted or loud. That might seem like it doesn't work, but it's what connects us.

There are few companies where so many colleagues are also friends. That's our strength. Because friends only want the best for each other. Because together, we know more than we know alone. Because friends tell each other the truth. And because it's fun. Friendship is based on equality. That's why ties are the least-worn items of clothing in the Coolblue office. Why you can tell Pieter what you really think of his new jacket. And why we talk to customers in an honest, open, and direct way.

Less talk, more action. Actions speak louder than words. We've got plenty of sayings for it here in Rotterdam. At Coolblue we sum up our down-to-earth mentality in 3 simple words: Go for it. An idea is worth nothing without execution. We always prefer speed over waiting until everyone has approved. We grew by getting a little bit better every day. Step by step, detail after detail: go for it. Not everything works right away, not everything goes well the first time. But we still try. We make mistakes and we learn.

We're constantly changing. Sometimes because we can, sometimes because we have to. From the start, Coolblue was set up in a flexible way to support our rapid growth. We don't say 'because we always do it like that' around here. This is reflected in Coolbluers who aren't afraid of sudden changes in their plan or team. Coolbluers who continue to learn things on top of their own expertise. Or in building systems that can also handle twice as much traffic.

Simply amaze. Two contradictory words. But that makes them incredibly Coolblue. Unconventional and down to earth. The word simply says a lot. We've simply made a clear website where customers can simply place an order. We'll simply place that order in a box and simply send it to the customer. To amaze means exceeding expectations. Taking that extra step to surprise a customer.