This Max Pro Evolution hair straightener has 100% titanium plates, which are a lot more sturdy than ceramic plates. Do you tend to be a little careless with your things, or do you have those days when you drop everything? In that case, this is a good hair straightener for you. Titanium plates can take a beating. Because the plates don't close entirely, the hair straightener goes through your hair smoothly. The negative ion technology makes sure your hair cuticles close again, which makes your hair healthy. Your hair will have a healthy shine to it and will stay in style longer.