Apple launch updates and product information

With the Apple iPhone 17 Pro or Pro Max, you get the best and fastest iPhone model. You can take sharp photos, even if you zoom in up to 8 times. With the improved selfie camera, you can capture yourself sharper and your friends also fit in the photo. You can use the most demanding apps and games without problems, thanks to the fast processor and good cooling. You can choose between the large 6.9-inch screen of the 17 Pro Max and the small 6.3-inch screen of the 17 Pro.

This thin, light device is the most special addition to the Apple line-up. Thanks to the thin design, you can hold your iPhone Air comfortably. On the large 6.5-inch screen, you can see many details of videos and games. Thanks to the powerful A19 Pro chip, you can use the most demanding games and apps without slowing down. This device doesn't have a wide-angle lens and a SIM card slot. This means you can only use the iPhone Air with an eSIM, a digital SIM card.

The Apple iPhone 17 is the starter model, but also received a few nice improvements compared to the iPhone 16. For example, the ProMotion display refreshes 120 times per second. Thanks to this, scrolling and gaming look much smoother and you won't see any screen tearing. The screen also scratches less quickly and you're less bothered by reflections. Thanks to the improved selfie camera, you can take sharp photos of yourself and your friends.

The Watch Ultra 3 is the largest and most powerful Apple Watch model. It's waterproof and dust-resistant, so you can use it from swimming to deep sea diving and from running to trail runs in the mud. You can also keep track of your health, such as your sleep score, irregular heart rate, or high blood pressure. On the large screen, you can see information in a better overview. This is useful during your work-outs, for example. With the Watch Ultra 3, you can stay online everywhere and always send messages thanks to satellite connection and Cellular.

You can use the Watch Series 11 for working out or keeping track of your health. For example, you can measure your sleep accurately and see if you have an irregular heart rate or a high blood pressure. The glass is twice as scratch-resistant as its predecessor, the Series 10. Just like with the Watch Ultra 3, you can always see your notifications thanks to the Always On display. You can quickly charge the Watch Series 11 wirelessly after a day. Thanks to Cellular, you can always be reached even when you don't have your iPhone with you.

On the Apple Watch SE 3, you can keep track of your basic data and notifications. You can see steps, heart rate, and sleep. This model has a new S10 chip, so you can use apps more smoothly. The Watch SE (2025) also has a renewed Always On display, so you always see the time or your notifications. You can charge it twice as fast as its predecessor, the Watch SE 3. Within 45 minutes, it's charged for 80%. Choose Cellular and stay connected, even without your iPhone near you.