Written by Lucinda

Apple launch updates & product information

On 20 April, Apple surprised us with several new products. Next month, they'll launch the iMac 24 inches, iPad Pro (2021), AirTag, Apple TV 4K (2021), and a purple iPhone 12 (Mini). On this page, you can read all about these new Apple products and you'll find the latest news about availability and stock.

The update in short

Expected availabililty
The Apple iPad Pro (2021) Late May
Apple iMac 24 inches Late May
Apple TV 4K Late May
Apple AirTag 30 April 2021
Apple iPhone 12 (Mini) Purple 30 April 2021

The latest news

20 April 2021 | Tonight, Apple announced several new products, including the iMac (2021), iPad Pro (2021), AirTag, Apple TV 4K (2021), and iPhone 12 (Mini) Purple.

The Apple iPad Pro (2021)

iPad Pro (2021)

The Apple iPad Pro (2021) has the new powerful M1 processor. The tablet is a lot faster than its predecessor. The most demanding apps will run smoother than ever. The 12.9-inch model has a new Liquid Retina XDR screen. Images are even sharper and clearer than on a Liquid Retina screen. As a result, you see more contrast and colors splash off the screen. The iPad Pro (2021) is the first iPad to support 5G. This way, you'll have access to high-speed internet in the future. In addition, the iPad Pro (2021) is now also available in a 2TB version.

Apple iMac 24 inches

iMac 24 inches

The Apple iMac had the same appearance for years and that's now a thing of the past. The iMac 24 inches has thinner bezels, a flat 11.5mm design, and comes in 7 striking colors. Because of the thinner bezels, you don't have a 21.5-inch but a 24-inch iMac. Apple announced its own M1 chip in 2020. This chip is also used in this iMac. This makes macOS even faster, more efficient, and more silent. The colors on the screen are vivid thanks to True Tone and the 4.5K resolution. This makes all details look razor-sharp.

Apple AirTag

The Apple AirTag is Apple's first smart Bluetooth tracker. You can attach this small accessory to your keychain, your bag, or your pet's collar, for example. You can make a wireless connection with the Apple AirTag via your iPhone. The location of your belongings can then be found in the Find My app. Do you have an iPhone 11 or newer? The location of your belongings is determined with an accuracy of 30 centimeters.

Apple TV 4K

Apple TV 4K

Thanks to the A12 Bionic Chip and 120Hz support in the new Apple TV 4K, you can quickly navigate through the menus and start apps. This media player supports Dolby Vision with AirPlay. The videos you record with your iPhone 12 Pro will look as intended. The Siri Remote has a new silver design and is made of 100% recycled aluminum. With the touch ring, you can scroll smoothly through all games, series, and videos. You can also find a button on the remote for Siri and for to turn your television on and off.

Purple iPhone and Mac accessories

iPhone 12

In addition to the iPad Pro, iMac, Apple TV 4K, and AirTag, other products have also been announced. For example, a purple iPhone 12 and a purple iPhone 12 Mini will be available on 30 April. Another notable announcement are the iMac accessories. There are 7 new colors for the Apple Magic Mouse, Apple Magic Keyboard, and Apple Magic Trackpad. These colors match the colors of the 2021 iMac model. This way, you can personalize your entire workspace in one go. The iMac also has a new adapter. This contains the Ethernet port, so you have fewer connectors on the back of the iMac.

Article by:
Lucinda Apple Expert.

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