The Samsung QE43LS01R The Serif seamlessly blends into any modern interior. This stylish TV has been designed by 2 well-known designers, the Bouroullec brothers. You can transform the TV into a multi-functional piece of furniture by using the flat top to display books or other accessories. When you put your smartphone on the TV, both devices are automatically connected via NFC. This way, you can turn on Ambient Mode, that allows you to view art, photos, or useful information without having a dark screen in your room. At the same time, the TV can play music from your smartphone. Whichever way you're looking, the QLED screen allows you to enjoy clear and colorful images. In combination with the 4K resolution, each detail is clearly displayed.