I believe this is the best TV you can buy as an ‘average’ TV viewer. It is true that the brightness is slightly lower than that of the C and G series, but if you mainly watch TV in the evenings or your TV is not positioned directly opposite large windows, this TV can still provide more than enough light output for a pleasant viewing experience.
This TV is also highly suitable for gamers. With four HDMI 2.1 ports supporting 120 Hz and ALLM (Auto Low Latency Mode), the TV automatically switches to a minimal latency mode. In this mode, virtually all image processing is disabled, resulting in lower input lag and faster response times. Furthermore, OLED panels naturally have a very fast pixel response, which contributes to a smooth and direct gaming experience.
I do recommend using the ISF picture profiles for the most lifelike display. The other profiles are primarily intended to make the image stand out in the showroom and can therefore look somewhat unnatural. If you like that, that is of course fine. Additionally, it is advisable to disable all energy-saving settings, as these limit the maximum brightness of the screen. I myself have also disabled all settings related to advertisements and recommendations.
All in all, this, combined with the price, actually makes this TV the best choice for the average consumer. Although the C- and G-series are technically slightly better, in my opinion, this model offers the best value for money.