Apple Watch
Apple Watch Holiday Pay deals
Buy your Apple Watch with a discount during the Holiday Pay deals hereApple Watch Series 10
The latest Apple Watch with a large screen and the thinnest design.Apple Watch SE
Basic model Apple Watch for notifications from iPhone and counting steps.Apple Watch Ultra 2
Largest Apple Watch with a square design if you like to work out.
Differences between the Apple Watch models
- Apple Watch Ultra 2
Largest Apple Watch with rugged design and clean screen
Because of the Always On screen, the time is always visible
The strong titanium watch case remains as new for a long time
2-day battery life
Extensive heart rate readings and analyses
Only available in an extra large size
From829,- Color: Rose Gold
Apple Watch Series 10Larger screen and and thinner black edge and rounded corners
Because of the Always On screen, the time is always visible
Apple Watch with the most health functions
Charge every day
Extensive heart rate readings and analyses
Available in a small and large size
From429,-Color: Midnight
Apple Watch SE 2024Basic model Apple Watch with stylish design and standard functions
Tap the screen to see the time
Less precise readings than the Series 10 and Watch Ultra
Charge every day
Basic heart rate reading
Available in a small and medium size
From229,-
More Apple Watch models
Apple Watch Holiday Pay deals
Receive a discount on the Apple Watch Series 10
From 19 May 2025 until 8 June 2025 2025, you get a discount on the Apple Watch Series 10. With this, you're always up-to-date on your health and smartphone notifications. You can pause the music, take calls, or start a timer. It also keeps track of your heart rate, sleep, and stress, and you receive exercises and tips to improve your mental health.
Delivered tomorrow
Temporarily up to € 85 extra trade-in value
Which Apple Watch suits me?
Which size Apple Watch do you choose?
Is your wrist circumference smaller than 17cm? Choose the small Apple Watch 10 or SE. Is your wrist larger? Choose the large Apple Watch 10 or Watch SE. The Apple Watch Ultra is even larger, and fits with a 19cm wrist circumference or larger.Compare all Apple Watch models
The Apple Watch Ultra 2 is the most complete and largest smartwatch. The Series 10 has less functions, but is thin and more stylish. The SE 2024 is the starter model, with the fewest functions. We compare all Apple Watch models and help you choose the right model.Compare the Apple Watch Series 10 to the Series 9
The largest difference between the Watch 10 and 9 is the design. The Series 10 is thinner and has a larger screen. In this Apple Watch 9 vs 10 comparison, you can read more about the most important differences between these models.What's the Apple Watch Cellular (4G)?
With an Apple Watch 4G, you can be reached from anywhere with you Watch. You can receive and send messages and call via your Apple Watch, while your iPhone is safe at home.
Everything on watch straps for the Apple Watch
Want to buy a new Apple Watch SE or Apple Watch 10? You have to choose a watch strap size. You previously received 2 sizes in the box. Now, you only receive 1. Want to buy an extra watch strap for your Apple Watch? Make sure the watch strap fits on your Apple Watch.Follow an Apple demonstration
Our experts take you with them in the world of Apple during short group demonstrations. They'll help you with the setup of your new Apple Watch, show you the camera functions of the iPhone, or demonstrate how to work efficiently on a Mac. Do you have a specific question? Please let them know.Expert review Apple Watch Ultra 2
The Apple Watch Ultra 2 is the largest Apple Watch there is. It's sturdy, has a bright screen, and a 2 to 3-day battery life. Since 2024, the Apple Watch Ultra 2 is available in 2 colors: silver and black. In this review, you can read what our expert thinks of the Apple Watch Ultra 2.
Trade in your old Apple Watch for a discount
Step 1. check the trade-in value
View how much your old Apple Watch is worth and how high the discount you can receive is.Step 2. Order a new Apple Watch
Buy your new Apple Watch and get it delivered to your home or pick it up in the store. Disconnect your old smartwatch from your iPhone and connect your new one.Step 3. Trade in your old Apple Watch
Go to one of our stores within 30 days and trade in your old Apple Watch. The expert will take a look at the watch and decide on the final trade-in value. That's the amount you get back.
Apple Watch accessories
Frequently asked questions
Which Apple Watch suits you?
The best choice is the Apple Watch 10. This is the latest and most extensive Apple Watch and is available in 2 sizes. The Apple Watch SE 2024 is a bit more affordable, but has fewer functions. The Apple Watch Ultra 2 is the largest and most extensive watch for the (outdoor) sports enthusiast.
What's the Apple Watch Cellular (4G)?
The Apple Watch Cellular 4G is an Apple Watch with SIM card and is also called the Apple Watch 4G or Apple Watch LTE. With the digital SIM card, you can also use the internet and make calls with your Apple Watch 4G if you don't have your iPhone with you. First check if your provider offers this.
Is the iWatch the same as the Apple Watch?
Yes and no. You can recognize Apple products by the letter 'i' in the name, such as the iPhone, iPad, and iMac. You might expect the Apple smartwatch to be named that way as well, the iWatch. That's not the case. The Apple smartwatch is called the Apple Watch. The iWatch is a wrong name for the the Apple Watch.
Which size Apple Watch suits me?
The right Apple Watch size depends on the size of your wrist. The Apple Watch Series 10 42mm and Apple Watch SE 2024 40mm are suitable for small wrists. Do you have a large wrist? Take a look at the Apple Watch Series 10 46mm, Apple Watch SE 2024 44mm, or Apple Watch Ultra 2 49mm. You can try out the different models in our stores.
What's the Always On screen of Apple?
With Always On, the screen of your Apple Watch never turns completely black. Your watch face is always visible and dims automatically. The Apple Watch 5 and newer have this Always On function. Always On is also a function on the Series 10, the latest Apple Watch series. The Apple Watch SE doesn't have an Always On screen.
How do I trade in my old Apple Watch for a new Apple Watch?
With our special upgrade service, you can easily trade in your old Apple Watch in the store. You'll get a discount on your new Apple Watch. How much discount you'll receive depends on the condition and model of your smartwatch. When you order online, you indicate if you're going to trade in your old smartwatch or buy it in the store.
