Apple iPhone
Apple iPhone 17 Pro
Small iPhone with the best camerasApple iPhone 17 Pro Max
Large iPhone with the best camerasApple iPhone 17
Small iPhone with 2 good camerasApple iPhone 17e
Small starter model iPhone with 1 camera
Buy other iPhone models
Which iPhone suits you?
- Apple iPhone 17 Pro Max
On the large screen, you can see every detail of videos.
Use the most demanding apps and games.
Take sharp selfies of your entire friend group.
Scrolling and gaming feels fast and smooth.
Zoom in up to 8 times and take wide-angle photos.
From
1.469,-
- Apple iPhone 17 Pro
You can easily control this small device with 1 hand.
Use the most demanding apps and games.
Take sharp selfies of your entire friend group.
Scrolling and gaming feels fast and smooth.
Zoom in up to 8 times and take wide-angle photos.
From
1.329,-
- Apple iPhone 17
You can easily control this small device with 1 hand.
Use the most demanding apps and games.
Take sharp selfies of your entire friend group.
Scrolling and gaming feels fast and smooth.
You can't zoom in far, but you can take wide-angle photos.
From
969,-
- Apple iPhone 17e
You can easily control this small device with 1 hand.
Use the most demanding apps and games.
You can't fit groups in your selfies
While scrolling and gaming, there can be some screen tearing.
You can't zoom in or take wide-angle photos.
Temporarily € 100 extra trade-in value on the iPhone 17e and Air
You temporarily receive extra trade-in value when you trade in your old smartphone for a new iPhone 17e or iPhone Air. You can trade in your old smartphone until up to 30 days after purchase. You can only do this in one of our stores.
iPhone 17e
- € 100 extra trade-in value
- Duration: 4 March 2026 to 25 March 2026
iPhone Air
- € 100 extra trade-in value
- Duration: 23 February 2026 to 8 March 2026
Keep this in mind when choosing your iPhone
Size
Would you prefer a small iPhone that easily fits in your pocket? Choose a starter model iPhone like the iPhone 17 or 16, or a Pro model. Do you watch a lot of movies and series or do you regularly play games that you want to see all the details of? Or do you like to look at social media on a large screen? Choose a larger Plus or Pro Max model.
Storage capacity
Choose at least 256GB storage space. That way, you don't have to keep deleting apps and other files to create space. We recommend 512GB for Pro and Pro Max models. Because you often take photos and use the most demanding apps and games with these devices, your storage fills up faster.
Battery life
The Apple iPhone 17 Pro Max has the best battery life of all iPhone models. Other Pro Max models also perform well and often last 1 or multiple more hours than the Plus and Pro models. The starter models like the iPhone 17 and 16 have the shortest battery life. If you often use them during the day, you won't reach the end of the day without charging it.
Trade in your old smartphone for a discount
Step 1: calculate trade-in value
Open the Coolblue App or install it if you don't have the app yet. The app recognizes your smartphone, so you can see the trade-in value on the homepage. Or you can look for your device below to see the trade-in value.
Step 2: buy new iPhone
Pick a new Apple iPhone on our website and get it delivered to your home. Transfer all data from your old smartphone to your new iPhone.
Step 3: trade in old smartphone
Go to the store with your old device. The expert then decides the definitive trade-in value there. You'll receive this amount as a discount.
Apple in our stores
Follow an Apple demonstration
Our experts take you with them in the world of Apple during short group demonstrations. They'll show you the camera functions of the iPhone, demonstrate how to work efficiently on a Mac, or help you with the setup of your new Apple Watch. Do you have a specific question? Please let them know.
Experience the Apple shop-in-shop
In our shop-in-shop in Rotterdam Alexandrium and Groningen, you can find everything from iMac and iPad models and from iPhone to MagSafe products. There's a special area in the shop-in-shop where you can test the great advantages of the Apple ecosystem. Our Apple-trained experts are happy to help you on your way.
Choose the right accessories
You get the most out of your new iPhone with the right accessories. Keep your device like new longer with a sturdy case. Always buy the right fast charger, so you can fast charge your iPhone. Our experts help you choose the right accessories.
Frequently asked questions
Which iPhone is suitable for me?
Want to buy the best iPhone? Choose the Apple iPhone 17 Pro or Pro Max. With this superfast iPhone, you can even take nice photos when you zoom in. The iPhone 17 Pro is compact and fits in your pocket. On the large screen of the iPhone 17 Pro Max, you can comfortably watch videos. The iPhone 17 is a bit more affordable, but it doesn't have a telephoto lens. The iPhone 17e is the most affordable option. This starter model is fast, but it only has 1 camera and the screen isn't as good.
How long will my iPhone last?
To determine this, we look at the number of expected large software updates. After the launch of a new iPhone model, every device gets at least 5 yearly iOS updates according to Apple. This means the iPhone 17 will receive updates until at least 2031. In practice, you usually receive updates for a couple of extra years. If you no longer receive updates, your iPhone won't get the latest AI and software functions. Your device also isn't as secure anymore.
How do I transfer data from my old smartphone to my new iPhone?
Before you can start using your new iPhone, you first have to transfer the data from your old smartphone to your new one. In our article we explain step-by-step how you can do this quickly and easily.
Do you sell the iPhone as a separate device or with a phone plan?
You buy your iPhone without a phone plan from us. You get a separate device and can decide where you get a phone plan yourself.
Advice on Apple iPhone
Can't choose? View the advice from our expert.